Evelyn BarrioS

Digital Marketing Portfolio

about Me

Hi there, welcome to my portfolio!

I've always been fascinated by the intersection of business, activism and sustainability. ​Alongside my love for creativity, I've gained practical experience in digital marketing ​and graphic design. I'm excited about opportunities that let me combine my passions ​for storytelling, connecting with people, and advocating for meaningful causes.

Within my portfolio, you'll discover a diverse selection of digital marketing projects, ​spanning from social media campaigns to SEO optimization and email marketing. Each ​project presented its own unique challenge, which I tackled with creativity and ​strategic insight, consistently delivering measurable results. Whether it's boosting ​brand visibility or driving conversions, I'm dedicated to helping businesses thrive in the ​ever-evolving digital landscape.

Now, armed with a strong foundation and ​newfound expertise, I'm enthusiastic about ​empowering companies to create impactful ​campaigns and foster lasting customer ​relationships. My background in service and ​community building has underscored the ​importance of genuine connections and empathy, ​shaping my holistic approach to marketing. Let's ​embark on this journey together!

Resume

Welcome to the Projects section, where I showcase some of my recent work in marketing, design, video, and content creation

Digital MArketing Projects

Here you will find my digital marketing projects I have been a part of, ranging from social media campaigns to SEO optimization and email marketing. Each project represents a unique challenge that I have tackled with creativity and strategic thinking to achieve measurable results. From building brand awareness to driving conversions, I am passionate about helping businesses succeed in the digital space.

Rhapsody Theater

iMENTOR CHICAGO

iMENTOR CHICAGO content Mock-ups

iMENTOR CHICAGO content Mock-ups

DESIGn Projects

Here you will find design projects I have created, ranging from ​social media posts to flyers and other digital artwork. Each ​project showcases my creativity and design skills, as I strive to ​deliver visually appealing and effective designs. Whether it's ​developing a brand identity or crafting eye-catching social media ​content, I am dedicated to producing designs that leave a lasting ​impression.

Designed using Canva and Adobe Illustrator

Brand Identity &

Asset Design

For Chicago ALPFA, the local chapter of the Association of Latino Professionals For America (ALPFA), I led a project focused on curating brand colors and creating template assets. ALPFA is the premier professional association dedicated to empowering and developing Latino leaders in every sector of the global economy, the Chicago Chapter, has over 7,600 members.

Marketing Director for MESA at DePaul University

I lead the creation and direction of a dynamic marketing team for MESA, a prominent Latino organization at DePaul University. With a membership of 177 active participants, MESA is committed to fostering a vibrant community and promoting cultural awareness.

As the leader of the marketing team, I directed strategic campaigns and social media content initiatives to amplify MESA's presence on campus and engage with the broader community. Through collaborative efforts and innovative approaches, we successfully elevated MESA's visibility and impact within the university and beyond.

logo redesign

Flyer

stories- Hide & seek interaction

customized Drawings

Sponsor Packet for byele 2024

event Flyer

event Flyer 7.27.24

Videos

Here you'll find a collection of vlog-style videos I've created, each offering a ​fast-paced glimpse into different moments and experiences. The first video ​highlights an event hosted by Sin Titulo, a stylish Chicago-based clothing ​brand. The other two videos are personal projects showcasing the vibrant ​campus and captivating beauty of the Chicago Botanical Gardens. Join me as ​I take you on an immersive journey through these short, dynamic videos. Get ​ready to be inspired and captivated by the energy and visuals captured within ​each frame. Enjoy!

Made for Sin Titulo

Personal Vlog Style Videos:

Made for ALPFA Chicago

Edited using Canva and CapuCut

Here you have recap ​videos highlighting ​the org’s biggest ​event of the year.

I also designed the ​graphics you see ​throughout these ​videos.

Directing And Filming Content

The following is an example of ​a small content project I ​conceptualized, then guided ​the team in editing this video.

Blog

Welcome to the blog section, where I share insights into my ​latest job adventures.

Blog

Digital Marketing Intern

Nestled in the vibrant business landscape of South Africa, Brand Analytics emerges as a leader of strategic innovation within the consulting sector. As a privately owned entity with a global footprint, the company prides itself on a diverse array of offerings tailored to enhance business outcomes. Among its hallmark products are the renowned trademark course and the immersive 9-month program, Strategy Labs, and The Strategy Sprint. These programs, meticulously crafted, serve as catalysts for transformative business growth, underpinned by a curriculum-based approach. With a core focus on small and medium-sized enterprises (SMEs) and entrepreneurs, Brand Analytics embodies a commitment to fostering business success and strategic excellence.

Take a look inside the sponsor packet!

virtually meeting our clients!

In my time with Brand Analytics, I had the privilege of working closely with the CEO, Diane Boorman. My role was multifaceted, commencing with an in-depth analysis of the company's existing marketing landscape and comprehensive research into their target audience. Armed with insights gleaned from this analysis, my next task was to craft a comprehensive strategy campaign, replete with key performance indicators (KPIs) and timeline.

Upon approval, I delved into the execution phase, where I undertook various campaign tasks. One notable highlight was the organization of a high-profile event, which presented me with the unique opportunity to create a compelling sponsorship packet and engage with potential sponsors, including banks, to secure their support for the event's success. This immersive experience not only broadened my horizons in strategic marketing but also underscored Brand Analytics' unwavering commitment to fostering hands-on learning and entrepreneurial excellence.

ambercita

Social

Media

Manager

This is my first freelance project, and it has already ​provided great learning opportunities—not just from ​the tasks themselves but also from the people I’m ​working with.

Amber collaborates with many different creatives ​here in Chicago, and it has been incredibly eye-​opening to observe their creative processes and ​collaboration styles.

7.31.24

for @ambercita

First shoot with Ambercita

Currently, I’m working on creating a brand portfolio ​for Ambercita. At first glance, you see a very ​talented film photographer, but Amber is also a ​studio owner, model, health advocate, yoga ​enthusiast, creative director, and so much more. She ​wears many hats, and over the next few weeks, my ​job is to create a brand storyboard that gives her ​audience a clear vision of who Ambercita is, while ​also booking her more opportunities to continue ​growing her business and personal accounts.

new headshots

7.30.24

Photography

Here are a few images that I have taken and edited. Each photo represents a unique moment captured through my lens and crafted into a work of art through careful post-processing.

portraits